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  • THE ELEVATOR PITCH

    What We Do

     

    What is it? The Advocacy Academy is a Social Justice Fellowship for young people who are passionate about making a difference in the world. Across eight intense months, we support young leaders from marginalised communities to develop the knowledge, skills and confidence to tackle some of the biggest challenges of the 21st century.

     

    How does it work? On the Fellowship you will attend four fantastic residential retreats (summer, autumn, winter and spring) and three evening events a month. You'll work with top campaigners, creatives, academics and coaches to help you develop the skills to lead a grassroots campaign in your community, deliver a speech to your Member of Parliament in the House of Commons, and so much more.

     

    When is it? In 2016 we kick off with our first residential in July.

     

    Who is it for? The Advocacy Academy is perfect for anyone who is passionate about changing things in their community, society or world. Applicants must be in Year 12 and living - or attending school in - South West London.

     

    Where will it be? Our programme is delivered out of community spaces in London. We’re proud of where we come from, and so are our participants.

     

    How do you apply? It’s easy! Applicants have 200-400 words to tell us what makes them angry via a nifty form above, followed by a short interview.

     

    Will it be accessible? Yes - we ensure all our events are accessible to everyone. We're especially looking for applications from women, people from black and ethnic minority backgrounds, disabled and LGBTQ people. We are committed to ensuring all voices are equal. We do not require our Advocates to have any particular grades or experience to apply.

     

    Who is involved? Expert campaigners, grassroots organisers, politicians and Chief Executives (we could go on...) from across the UK come to pass on what they know to our Advocates. We also have youth workers who provide pastoral support to our participants across the retreat and throughout our programme.

    What We Believe

     

    We believe that there is nothing inevitable about inequality and injustice.

     

    We believe that young people can make the best advocates because they take the problems of the world seriously and want to do something about them.

      

    We believe that advocating for social change can instill in a young person a sense of self-worth, and a belief in their power to improve their own life.

  • WHY WE DO IT

    For Students

    We see the dangerous impact that feeling disaffected can have on the confidence and aspirations of young people. Feeling unrepresented and powerless can lead them down a path of apathy and alienation.

     

    Advocating for social change instills in a young person a sense of self-worth, giving them the power to change their own lives through improving the lives of others. They take the future of the world into their own hands and are no longer voiceless.

     

    Knowledge: We want to broaden young people's knowledge of the world and the role they want to play in it, helping to extend their learning beyond the classroom. Our team of experts address real-world issues and the tactics that successfully effect change.

     

    Skills: We know that many students leave education unprepared to lead in the real world. Academic qualifications do not always teach the skills they need to succeed. That’s why we focus on developing

    three skills every leader and employer needs: Collaboration, communication & critical thinking.

     

    Character: To make a difference, young people need healthy attitudes towards themselves and the world. They need to believe that change is possible and that they are capable of creating it. That’s why every element of our programme focuses on developing 6 key strengths: confidence, leadership, compassion, GRIT, self-awarenes & hope.

     

    Networks: We know that young people from disadvantaged communities lack access to people with power and influence. We introduce them to powerful campaigners, grassroots organisers, politicians and Chief Executives (we could go on...) who expand their networks, deliberately choosing young role models to demonstrate that power isn’t always connected to age. And our participants join a small cohort who experience the year together, becoming a close-knit network of their own.

     

    Behaviour: In developing their knowledge, skills, character and networks, our Advocates change the way they behave in the long run. They take part in campaigns, vote in elections, advocate on behalf of a cause, dream big, self-educate, and lots more.

    For Schools

    • Promotes the spiritual, moral, social and cultural (SMSC) development of pupils and of society
    • Prepares pupils for the opportunities, responsibilities and experiences of later life
    • Supports the school’s provision of personal, social, health and economic education (PSHE)
    • Actively promotes fundamental British values
    • Curriculum links to many subjects, including Citizenship, RE, Geography, English and History
    • Teaches leadership skills that Fellows can use to improve their school community
    • A valuable use of Pupil Premium funding
    • Encourages a greater sense of citizenship within schools
    • Enhances written and oral communication through speech writing and delivery, debates and discussion
    • We want all our participants to achieve academically, and so we pair every one of our students with a coach to help them increase their attainment.

    For Society

    We are concerned that civil society is dominated by the privileged few. Valuable voices are missing from the debate, leading to policies and provisions that fail to reflect the diverse experiences and interests of all our communities. Our Advocates are these voices.

     

    Good policy needs everyone's input.

  • 88% of young people feel that their voices are not being heard in society

    - “Stand Up and Be Counted” Sky News Survation Poll, 2014

    Only 34% of teens from less affluent families take part in social action.

    - "Young People's Participation in Social Action" Ipsos Mori, 2014

    "At 16, I didn't think my role in society would be big, or that as a young person I would be able to have an impact. I didn't think I had the ability to come into contact with those in power, or that if I did, my ideas would be dismissed. I mean, what did I know?

     

    Thanks to The Advocacy Academy I feel empowered, I feel wiser, and I have begun to understand the impact that one life can have on making change. My voice matters, I know how to use it, and I will.”

     

     

    Michael Asante, Alumnus of The Advocacy Academy 

  • Target Audience

    Age 17 - 18 (Year 12)

     

    On the cusp of independence, 17 - 18 year olds (Year 12) are the perfect mix of mature, curious and critical. They take the problems of the world seriously and want to do something about them.

     

    Application Process

    Assembly - Letter - Interview - Adventure

    It all begins with an amazing assembly*

    Which leads to an application email on “An Issue that Makes you Angry/Something You're Passionate About Changing...”

    Followed by a couple of forms (good practice for the real world)

    And finally, students from all across Lambeth will come together for a life-changing year!

     

    *yes, there is such a thing

  • 10 WAYS TO GET INVOLVED

    Want to Help? We salute you!

     

    1. We're always on the look-out for donors who are awesome enough to support The Academy financially.  

     

    2. Are you a policy wonk, campaigner, public affairs guru, Parliamentary Researcher, civil servant, or working in the social change world? We’d love to have you share your expertise by leading a workshop for our Fellows!

     

    3. Are you the world's best teacher, youth worker or educator? Can you spare some time to help us make our sessions as interactive and engaging as possible? 

     

    4. Are you a social impact guru? Do you know the ins-and-outs of monitoring and evaluation? Would you help us develop an impact measurement system that kicks-ass?

     

    5. Do you have any besties who work in restaurants, venues or businesses in South London who might give us a cheeky discount for our residentials?

     

    6. Are you a comms genius? Do you develop websites? Do social media? How about write copy (better than this!)? Would you give up a few hours a week to help us craft our message?

     

    7. Are you in touch with (or are you yourself) any slam poets, rappers or other cool creatives who might consider inspiring our participants through the arts?

     

    8. Do you know about the £? Are you a savvy fundraiser, a grant writing guru or just another social entrepreneur who's been through it? We would love your wisdom.

     

    9. Do you have a spare pair of hands? We'd love your help running our ambitious events - there's always much to do.

     

    10. Have something to offer that we don’t realise we need? GREAT! Please tell us so.

  • BUT WHO ARE YOU?

    Amelia Viney

    Chief Advocate

    Amelia has a background in youth leadership, and cut her teeth in politics as a Parliamentary Researcher in Westminster and a civil rights lobbyist in Washington, DC. She is hugely passionate about bringing these two worlds together to help empower young leaders to improve their own lives, and the lives of others.

  • WE ARE PROUD TO BE

    PARTNERED WITH:

     

    THE SCHOOL 

    FOR SOCIAL ENTREPRENEURS

    The School for Social Entrepreneurs works to address inequalities and social exclusion by supporting social entrepreneurs from all backgrounds to transform their talent into real social outcomes, in the form of sustainable solutions to poverty and disadvantage in communities.

     

    The Advocacy Academy was proud to take part in the SSE's 2014/15 "Start Up" Programme, a 9 month course of action learning tailored to individuals wanting to start a social enterprise or charity. This course is built on learning by doing, emphasising experience, experimentation and personal needs.

    WE ARE PROUD TO BE

    PARTNERED WITH:

     

    RESTLESS DEVELOPMENT

    The Restless Development Campaign Fund for returned volunteers of the International Citizen Service was an invaluable supporter of our Pilot programme, offering grant funding, advice and expertise. 

    WE ARE PROUD TO BE

    PARTNERED WITH:

     

    LLOYDS BANK

    The partnership with the School for Social Entrepreneurs goes to the heart of Lloyds Bank and Bank of Scotlands business strategy. It is designed to support social entrepreneurs and, through them, help economic growth and regeneration in the UK.

    WE ARE PROUD TO BE

    PARTNERED WITH:

     

    BANK OF SCOTLAND

    The partnership with the School for Social Entrepreneurs goes to the heart of Lloyds Bank and Bank of Scotlands business strategy. It is designed to support social entrepreneurs and, through them, help economic growth and regeneration in the UK.

    WE ARE PROUD TO BE

    PARTNERED WITH:

     

    THE BIG LOTTERY FUND

    BIG, in partnership with the School for Social Entrepreneurs, aims to support the development of the social investment market in a way that brings real improvements to communities and supports voluntary, community and social enterprise organisations to better serve those most in need.

    WE ARE PROUD TO BE

    PARTNERED WITH:

     

    CREATIVE JUICE

    Our excellent branding & graphics are designed by Charlotte J Hancocks: www.cjhancocks.co.uk

    WE ARE PROUD TO BE

    PARTNERED WITH:

     

    UNLTD

     

    UnLtd is the leading provider of support to social entrepreneurs in the UK and offers the largest such network in the world.

     

    We were thrilled to receive an UnLtd Build it Do It For Real Award in 2016.

     

    WE ARE PROUD TO BE

    PARTNERED WITH:

     

    THE CLORE SOCIAL LEADERSHIP PROGRAMME

     

     

    The Clore Social Leadership Programme develops leaders with a social purpose so that they can transform their communities, organisations and the world around them.

    They help make social change happen by supporting and investing in people who they think can become leaders with the resilience, self-awareness and capabilities to tackle the social challenges of the 21st century.

     

    We are excited that our Director, Amelia Viney, is a 2016 Clore Social Fellow!

     

  • WHAT DO YOU THINK?

    If you're reading this then you're probably a genius

    and we want your feedback. You can send it

    our way via this nifty form.

  • YOU'RE AWESOME,

    LET'S TALK.

    07751 819 752

     

    Email