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    We're on the hunt for a Trustee!


    What We Do


    What is it? The Advocacy Academy is a transformational Social Justice Fellowship for young people who are passionate about making a difference in the world. Across eight intense months, we support young leaders from marginalised communities to develop the knowledge, skills and confidence to tackle some of the biggest challenges of the 21st century.


    How does it work? On the Fellowship participants attend four fantastic residential retreats and three evening events a month. They work with top campaigners, creatives, academics and coaches to help them develop the skills to lead a grassroots campaign in their community, deliver a speech to their Member of Parliament in the House of Commons, and so much more.


    When is it? Our next Fellowship will kick off in July 2017. Applications will open in January.


    Who is it for? The Advocacy Academy is perfect for anyone who is passionate about changing things in their community, society or world. Applicants must be in Year 12 and living in South London.


    Where will it be? Our programme is delivered out of community spaces across London. We’re proud of where we come from, and so are our participants.


    How do you apply? It’s easy! Applicants have 200-400 words to tell us what makes them angry via a nifty online form, followed by an interview.


    Will it be accessible? Yes - we ensure all our events are accessible to everyone. We're especially looking for applications from women, people from black and ethnic minority backgrounds, disabled and LGBTQ people. We are committed to ensuring all voices are equal. We do not require our Advocates to have any particular grades or experience to apply.


    Who is involved? Expert campaigners, academics, politicians and creatives from across the UK come to pass on what they know to our Advocates. We also have youth workers who provide pastoral support to our participants across the retreat and throughout our programme.

    What We Believe


    We believe that there is nothing inevitable about inequality and injustice.


    We believe that young people make the best advocates because they take the problems of the world seriously and want to do something about them.


    We believe that advocating for social change can instill in a young person a sense of self-worth, and a belief in their power to improve their own life and their community.


    For Students


    We see the dangerous impact that feeling disaffected can have on the confidence and aspirations of young people. Feeling unrepresented and powerless can lead them down a path of apathy and alienation.


    Advocating for social change instills in a young person a sense of self-worth, giving them the power to change their own lives through improving the lives of others. They take the future of the world into their own hands and are no longer voiceless.


    Knowledge & Insight: We broaden young people's knowledge of the world and the role they want to play in it, helping to extend their learning beyond the classroom. Our team of experts address real-world issues and the tactics that successfully effect change.


    Skills: We know that many students leave education unprepared to lead in the real world. Academic qualifications do not always teach the skills they need to succeed. That’s why we focus on developing

    three skills every leader and employer needs: Collaboration, communication & critical thinking.


    Character: To make a difference, young people need healthy attitudes towards themselves and the world. They need to believe that change is possible and that they are capable of creating it. That’s why every element of our programme focuses on developing 6 key strengths: confidence, leadership, compassion, GRIT, self-awarenes & hope.


    Networks & Access: We know that young people from disadvantaged communities lack access to people with power and influence. We introduce them to powerful campaigners, grassroots organisers, politicians and Chief Executives (we could go on...) who expand their networks, deliberately choosing young role models to demonstrate that power isn’t always connected to age. And our participants join a small cohort who experience the year together, becoming a close-knit network of their own.


    Civic Participation: In developing their knowledge, skills, character and networks, our Advocates change the way they behave in the long run. They take part in campaigns, vote in elections, advocate on behalf of causes, dream big for themselves and their communities, self-educate, and generally "become the change" they want to see.

    For Schools

    • Promotes the spiritual, moral, social and cultural (SMSC) development of pupils and of society
    • Prepares pupils for the opportunities, responsibilities and experiences of later life
    • Supports the school’s provision of personal, social, health and economic education (PSHE)
    • Actively promotes fundamental British values
    • Curriculum links to many subjects, including Citizenship, RE, Geography, English and History
    • Teaches leadership skills that Fellows can use to improve their school community
    • A valuable use of Pupil Premium funding
    • Encourages a greater sense of citizenship within schools
    • Enhances written and oral communication through speech writing and delivery, debates and discussion
    • We want all our participants to achieve academically, and so we pair every one of our students with a coach to help them increase their attainment.

    For Society

    We are concerned that civil society is dominated by the privileged few. Valuable voices are missing from the debate, leading to policies and provisions that fail to reflect the diverse experiences and interests of all our communities. Our Advocates are these voices.


    Good policy needs everyone's input.

  • 88% of young people feel that their voices are not being heard in society

    - “Stand Up and Be Counted” Sky News Survation Poll, 2014

    Only 34% of teens from less affluent families take part in social action.

    - "Young People's Participation in Social Action" Ipsos Mori, 2014

    "At 16, I didn't think my role in society would be big, or that as a young person I would be able to have an impact. I didn't think I had the ability to come into contact with those in power, or that if I did, my ideas would be dismissed. I mean, what did I know?


    Thanks to The Advocacy Academy I feel empowered, I feel wiser, and I have begun to understand the impact that one life can have on making change. My voice matters, I know how to use it, and I will.”



    Michael Asante, Alumnus of The Advocacy Academy 


    Want to Help? We salute you!


    1. We're always on the look-out for donors who are awesome enough to support The Academy financially.  


    2. Are you a policy wonk, campaigner, public affairs guru, Parliamentary Researcher, civil servant, or working in the social change world? We’d love to have you share your expertise by leading a workshop for our Fellows!


    3. Are you the world's best teacher, youth worker or educator? Can you spare some time to help us make our sessions as interactive and engaging as possible? 


    4. Are you a social impact guru? Do you know the ins-and-outs of monitoring and evaluation? Would you help us develop an impact measurement system that kicks-ass?


    5. Do you have any besties who work in restaurants, venues or businesses in South London who might give us a cheeky discount for our residentials?


    6. Are you a comms genius? Do you develop websites? Do social media? How about write copy (better than this!)? Would you give up a few hours a week to help us craft our message?


    7. Are you in touch with (or are you yourself) any slam poets, rappers or other cool creatives who might consider inspiring our participants through the arts?


    8. Do you know about the £? Are you a savvy fundraiser, a grant writing guru or just another social entrepreneur who's been through it? We would love your wisdom.


    9. Do you have a spare pair of hands? We'd love your help running our ambitious events - there's always much to do.


    10. Have something to offer that we don’t realise we need? GREAT! Please tell us so.


    Amelia Viney

    Chief Advocate

    Amelia has a background in youth leadership, and cut her teeth in politics as a Parliamentary Researcher in Westminster and a civil rights lobbyist in Washington, DC. She is hugely passionate about bringing these two worlds together to help empower young leaders to improve their own lives, and the lives of others.

  • The Faculty


    Helen Hayes MP



    Duncan Piper | Founder | The Unreasonables & Blue Chip Leaders


    Duncan Piper graduated in 2009 from the University of York with First Class Honours in English Literature. He then took up his offer from Procter & Gamble to join their Graduate Leadership Programme in business development where he ran a multimillion-pound business operation.


    In 2012, Duncan resigned from P&G to go back into education. He founded The Young Leaders’ Consultancy, The Unreasonables and, most recently, Blue Chip Leaders. All have been committed to creating transformational leadership and educational experiences for young people, to allow them to lead fulfilled and impactful lives.


    He is a graduate of Common Purpose’s Frontrunner leadership programme and former Business Advisor to Young Enterprise. He is a Fellow of the Royal Society of Arts, a business coach and mentor, a recently retired Governor of The Skinners’ Academy (Hackney), a member of the Serpentine Running Club (he ran the London Marathon in April 2014 for the Royal National Children’s Foundation) and a poor (though aspiring) Modern Jive dancer.


    Duncan has been a Trustee of The Advocacy Academy since 2015.


    Sam Grant | Campaigns and Programme Officer | René Cassin


    Sam was a founding trustee of The Advocacy Academy. He works as the campaigns manager for René Cassin, a Jewish human rights NGO that mobilises the UK Jewish community on issues including modern day slavery, indefinite immigration detention and discrimination of the Gypsy, Roma and Traveller community.


    Sam was previously a youth worker and community developer for Liberal Judaism, specialising in informal education and game theory. Sam received his Masters in human rights from the London School of Economics, blogs for the website Rights Info and volunteers for the Refugee Cricket Project.


    Dominique Airey | CEO | Khulisa


    Jem Stein | Founder | The Bike Project



    Eleanor Hackett | Business Analyst | Vero Group


    Advisory Board [Education]

    Carole Kenrick | Inventor in Residence | Lab_13

    Debbie Danon | Director of Education | The Unreasonables

    Lily Eastwood | Director of Learning | Hackney Pirates

    Jess Town | Head of Faculty | St Francis Xavier Sixth Form College

    Michal Ish-Horowicz | Theatre Maker & Educator


    Advisory Board [Advocacy]

    Andy Kempster | Policy Advisor | Cabinet Office

    Martha Mackenzie | Deputy Head of Government Relations | Save the Children

    Olivia O'Sullivan | Innovation and Results Analyst | Department for International Development

    Pete Jefferys | Senior Policy Officer | Shelter UK

    Rebecca Viney | Policy Advisor | Department for Culture, Media & Sport


    Partners Extraordinaire

    Citizens UK


    Regent's University

    The Brilliant Club

    The Brixton Bugle

    The Central School of Speech and Drama


    Changemakers | Inspirers | Wonderful Humans

    Abi Symons | Writer & Activist

    Adam Francies | Educator

    Adam Tyler | Videographer

    Afrida Nahian | The Orchid Project

    Alex Holland | Brew

    Amy Baron | Educator

    Andre Anderson | Author & Creative Facilitator

    Andy Ryan | Department for Business, Energy and Industrial Strategy

    Andy Soar | The Children's Society

    Angela Awuah | Mental Health; The Arts

    Ben Jewkes | Drum

    Ben Kirk | Henderson Global Investors

    Camilla Stanger | Educator

    Ciaran Thapar | The Access Project & Hero's Journey

    Charlotte Fischer | Citizens UK

    Charley Fone | The Changing Face Collective

    Christopher Moore | The Clink

    Chloe Hamilton | The Independent

    Daniel Costen | MWW

    Daniel Grabiner | Cloverhawk

    Daniel Reisel | NHS Ethics Centre

    Danny Rothberg | Foreign & Commonwealth Office

    David Brook | Theatre Maker

    David Gilbert | The Changing Face Collective

    Ed Bracey | Medical Research Council

    Ettie Bailey King | School Consent Project

    Fredi Lorie | Women in Prison

    Gabriella Brent | Family Drug and Alcohol Court

    Gemma Maddock | Voice Coach

    Hannah Green | Bank of England

    Hanna Retallack | UCL Institute of Education

    Hibo Wardere | FGM Survivor & Activist

    India Thorogood | Greenpeace

    Jacob Hajjar | Voice Coach

    Jake Felix Goldhill | Photographer

    James Asfa | Citizens UK

    Jamie Kelsey-Fry | Activist

    Jason Grant | The Forgiveness Project

    Jen Tyler | Theatre Maker

    Joel Trill | Voice Coach

    Jonathan Smith | Social Value Group

    Josh Pugh | Educator

    Kajal Odedra | Change.org

    Karis Barnes | Educator

    Lauren Davidson | The Telegraph

    Ligia Teixeira | Crisis UK

    Lucy Curtis | The Changing Face Collective

    Luke Waterfield | Save The Children

    Luke Forsythe | Videographer

    Madeline Crowther | Waging Peace

    Madeline Fresko-Brown | Educator

    Mairi Hayes | Central School of Speech and Drama

    Matt Cole | Drum

    Melanie Pope | Scope

    Michael Goode | Allied Bakeries

    Nathan Pierce | Greater London Authority

    Nick Arnold | Black Jeans Pictures

    Peter Bray | Voice Coach

    Peter Dawson | Prison Reform Trust

    Poppy Terry | Shelter

    Rachel Ellis | Soul Focus Yoga

    Rachel Griffiths | Theatre Maker

    Rachel Pierce | Shelter

    Ralph Scott | Demos

    Rebecca Falcon | Save the Children

    Rebecca Livesey | Barrister

    Sarah Wayman | The Children's Society

    Sarian Kamara | FGM Survivor & Activist

    Scott Leonard | The Champion Agency

    Simon Bishop | Special Advisor to Justine Greening

    Simon Gentry | MWW

    Shadi Brazell | Helen Hayes MP

    Shelley Masters | Educator

    Tim Hughes | Berry Palmer & Lyle

    Tom Brookes | Team Up

    Tom Ross-Williams | Theatre Maker

    Tom Silverton | OMD

    Tracy Frazuel | Greenpeace

    Verna Rhodes | Central School of Speech and Drama

    Will Heaven | Speechwriter to Michael Gove MP

    Yas Necati | Activist


    With Special Thanks to...


    Cllr Lib Peck

    Cllr Mo Seedat

    Cllr Anna Birley

    Cllr Rachel Heywood

    Cllr Mary Atkins

    Cllr Jack Hopkins

    Cllr Malcolm Clark

    Cllr Andy Wilson

    Cllr Tim Briggs






    The School for Social Entrepreneurs works to address inequalities and social exclusion by supporting social entrepreneurs from all backgrounds to transform their talent into real social outcomes, in the form of sustainable solutions to poverty and disadvantage in communities.


    The Advocacy Academy was proud to take part in the SSE's 2014/15 "Start Up" Programme, a 9 month course of action learning tailored to individuals wanting to start a social enterprise or charity. This course is built on learning by doing, emphasising experience, experimentation and personal needs.





    The Restless Development Campaign Fund for returned volunteers of the International Citizen Service was an invaluable supporter of our Pilot programme, offering grant funding, advice and expertise. 





    The partnership with the School for Social Entrepreneurs goes to the heart of Lloyds Bank and Bank of Scotlands business strategy. It is designed to support social entrepreneurs and, through them, help economic growth and regeneration in the UK.





    The partnership with the School for Social Entrepreneurs goes to the heart of Lloyds Bank and Bank of Scotlands business strategy. It is designed to support social entrepreneurs and, through them, help economic growth and regeneration in the UK.





    BIG, in partnership with the School for Social Entrepreneurs, aims to support the development of the social investment market in a way that brings real improvements to communities and supports voluntary, community and social enterprise organisations to better serve those most in need.





    Our excellent branding & graphics are designed by Charlotte J Hancocks: www.cjhancocks.co.uk






    UnLtd is the leading provider of support to social entrepreneurs in the UK and offers the largest such network in the world.


    We were thrilled to receive an UnLtd Build it Do It For Real Award in 2016.








    The Clore Social Leadership Programme develops leaders with a social purpose so that they can transform their communities, organisations and the world around them.

    They help make social change happen by supporting and investing in people who they think can become leaders with the resilience, self-awareness and capabilities to tackle the social challenges of the 21st century.


    We are excited that our Director, Amelia Viney, is a 2016 Clore Social Fellow!



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